Through our Your Words Matter campaign, we are encouraging people to think about the way they describe kids as the language we use, creates the reality they experience.
Yes. Girls are pretty and cute, but let's not call them that ALL the time. Let's remind our girls that they are also capable, and confident, and strong.
And boys? They may be rough and tumble, but they are also sweet and kind and caring. Let's make sure our boys know that we value those qualities as well.
Let's choose our words wisely. Our children are listening.
Join us by tagging your social media images with the hashtag #yourwordsmattercampaign.